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Eddy Jette and Raj Saxena’s GyftHint: Making Gifting Special & Joyful Just in Time for the Holidays

In this LA Weekly feature, GyftHint co-founders Eddy Jette and Raj Saxena share the inspiration behind a platform designed to transform the gifting experience for consumers, retailers, and merchants alike. Born from the common frustration of not knowing what to buy loved ones—and receiving gifts that miss the mark—GyftHint enables users to capture, share, and discover personalized gift preferences through curated “Hints,” making gift-giving more thoughtful, convenient, and successful.

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June 23, 2026
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Retail’s Blind Spot: The Missing Layer of Gifting in Commerce Is Recipient Intent

Retail has spent decades perfecting how it identifies and converts individual shoppers, yet one of the largest segments of commerce—gifting—remains underserved. The core challenge is that traditional retail systems focus on the buyer, while gifting decisions are ultimately driven by the recipient's preferences. This disconnect contributes to inefficient marketing spend, lower conversion rates, and billions of dollars in product returns each year.

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June 23, 2026